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Welcome to The Sherman Sheet. Call us toll-free at 1-888-957-3438

The purpose of The Sherman Sheet is to make your life as a Financial Advisor simpler and more profitable. Our goal is to help you achieve outstanding, market-beating, bear-avoiding performance, and to help you become a more confident, assured and reliable resource to your clients.

Instead of the same old tired and discredited investment strategies, The Sherman Sheet provides a coherent, nimble and easy-to-explain tactical approach that can dramatically outperform in both Bull and Bear markets. With The Sherman Sheet as your private market expert, you'll enjoy more freedom to spend your time where you should be spending it, managing your clients and growing your business.

We deliver to you all the data, indicators and analysis you need to stay on top of ever-changing market conditions. Better yet, we also provide numerous time-saving pre-built Model Portfolios that cover most any client circumstance. Underpinning them all is a single, coherent fact-based market strategy.

Our Fact-Based Strategy

The strategy of the Sherman Sheet is to focus on those few things about the market that are true, and to avoid being distracted by everything else.
What's true about the markets? First and foremost, that supply and demand drives everything. All market movements, whether second-by-second or multi-year, result from imbalances of supply and demand. Identifying and acting on these imbalances is at the core of all that we do.

Concentrating on supply and demand allows us to avoid the traps and pitfalls that await advisors who rely on predictions, forecasts, opinions and academic theories of how the market ought to act.

"It's tough to make predictions, especially about the future." - Yogi Berra

Fortunately, predicting the future is absolutely unnecessary. More than enough information is available from "what is" - so much so that we can ignore all the futile attempts at predicting the future and instead concentrate wholly on the indisputably true facts available to us at any given time.

Just the facts, ma'am

The 1950's-era TV show "Dragnet", featuring the actor Jack Webb as Sgt. Joe Friday, eliminated guesswork and speculation from his investigations by employing his signature phrase, "just the facts, ma,am". We try to emulate Sgt. Friday in our fact-based market analysis.

Does our rejection of predictions and forecasts mean that we think we are better than or smarter than everyone else? No! We simply recognize that our own attempts at doing the impossible - predicting the future - would be no more successful than anyone else's.

The Good News

The good news is that prediction-based investing can be completely replaced by fact-based investing - and with much better results.

Everything we need to know in order to make profitable investments can be determined by an analysis of current market facts, with a particular emphasis on measurements of supply and demand.


We translate our investing philosophy into actionable, easy to understand information - and deliver it to your email inbox.

Every market day, you get daily reports that keep you abreast of market conditions, rankings of US and International asset classes by relative strength and trend status, and numerous Model Portfolios that implement our strategies for a wide variety of client needs and risk profiles.

Each weekend you receive our expanded market "Situation Report" (designed with client communications in mind), an analysis of the world's major asset classes, and all of the Custom Portfolio Reports you have signed up for - at no extra cost. By the way, you will find our Custom Portfolio Reports to be a godsend in giving you all the tools needed to manage your clients' 401k, 403b, VA, IRA and other assets that are out there waiting for you to capture!

See the "Executive Summary" for a more extensive description of our deliverables.

Simplify Your Life - Grow Your Business

The Sherman Sheet has been called "the biggest bargain in the financial services industry" - and we intend to keep it that way!

The Sherman Sheet will simplify your life by giving you tools and solutions that enable you to achieve greater results with less time and effort than ever before.

The Sherman Sheet will help you grow your business by giving you the tools you need to capture more client assets, and more time to tend to the real business of your business: servicing your clients and finding new ones!

With the Sherman Sheet, you will stand out from other advisors and never again be just another "me too" competitor.

Try a no-obligation 30-day free trial now!


The Sherman Sheet financial research newsletter and web site, hereinafter referred to as "The Sherman Sheet", are published by W.E. Sherman & Co. LLC, 2 CityPlace Drive, Suite 200, St. Louis, MO 63141.

The Sherman Sheet is intended for educational and informational use by licensed financial professionals only. It is not for client or general public use. The Sherman Sheet is not intended as investment advice, nor as an offer or solicitation of an offer to sell or buy any security, nor as an endorsement, recommendation or sponsorship of any company, security or fund. The Sherman Sheet, its publisher and the publisher's employees and affiliates have no fiduciary relationship with subscribers to The Sherman Sheet or with the clients of those subscribers.

W.E. Sherman & Co. is not a Registered Investment Advisor (RIA) and has no direct client accounts. Historical returns data has been compiled using price data provided by exchanges and not from actual accounts, and should therefore be considered to be hypothetical. Historical returns data is generated by applying the current models to the published historical timeframes using exchange-provided price data and may differ from historical returns data published using previous versions of the models.

The Sherman Sheet is provided "as is" without warranty of any kind. W.E. Sherman and Co. LLC, its affiliates and employees are not liable for its usefulness, timeliness, accuracy or suitability, and we specifically disclaim all other warranties, expressed or implied, including but not limited to implied warranties or fitness for any particular purpose. In addition, no representation or warranty, expressed or implied is made as to the effectiveness of its research or investment models or to its accuracy, completeness or correctness, and we assume no responsibility for typographical errors, inaccuracies or other errors which may occur. The user assumes all risk, and neither W.E. Sherman & Co. LLC, nor any of its affiliates or employees shall have any liability for any loss sustained by anyone who has used the information contained in The Sherman Sheet or associated publications and communications.

The Sherman Sheet is confidential to subscribers only. Its unauthorized use, release, reproduction or redistribution, in whole or in part, by photocopying, email, entry into a data retrieval system, or by any other means is strictly prohibited.

The Sherman Sheet is protected by all applicable U.S. and international copyright laws.

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